Target audiences

                                

Target audience for crime thrillers 

 

Demographics - Demographics are quantifiable characteristics of a given population

 

Psychographics - Personality, values, opinions, attitudes, interests, and lifestyles of media consumers.



The range of audiences who watch crime films varies dependent on the type of film it is. For example, more intense and action full crime films, such as Bad Boys and Snatch appeal typically to a much younger audience. In comparison, crime films which are less action packed and instead focus more on a gripping, intellectual storyline would also appeal to an older audience, such as Get Carter and Hidden. . However, this is not the case with the thriller genre as thrillers specifically target a younger audience through use of action and suspense. The typical crime thriller audience member would be 18-30.

Crime thrillers also have the ability to appeal to both male and female audiences for a variety of reasons. Female audiences would be able to enjoy and appreciate the emotional struggles and typical “damsel in distress” storylines. In contrast, a male audience would favour the presence of action and violence in crime thrillers and also the intensity of criminal behaviour. Crime films are more typically aimed at males but still can appeal to a female audience.

Crime thrillers also have the ability to appeal to various social classes.  This is because typical crime thrillers have characters from all classes and they are represented within the productions in different lights. For example, working class people are presented to struggle with money and this is often the reason why they can turn to lives of crime and criminal behaviour. Furthermore, the middle class is often represented by the officers themselves who usually have families that are in some way involved in the story and finally the upper class is represented by those involved in criminal activity that have made large amounts of wealth from the criminal activity, such as drug kingpins. These representations mean that crime thrillers appeal to all classes as they have relatable characters at every level of production.

My target audience member is a male represents a middle class person who fits between the 18-30 bracket. This means he is likely to enjoy the crime thriller genre because he would like the presence of violence and also the suspense created by the film. Furthermore, my target audience member would also be able to gain an insight into the struggle for money of the working class because he is in a financially stable position himself.